I know, it’s an old and tired statement to make. But it’s still true! Photos let you show your clients and customers what you can offer instead of a bunch of words nobody reads! This day and age more than ever we are a visual culture. We can buy almost anything online and we want to see it before we do! Consumers like to see things for themselves before making that decision to buy.
Over the years I have talked with many business owners. Common responses are, “I’ll just take them myself.” or “My sister in-law has a nice camera she said she would do it for free.” Most of these business owners underestimate the impact that their photos have on how their audience perceives their brand. And realistically when was the last time you had a few hours of “extra” time that you could spend shooting content for your brand?
Cost cutting is one of the most common ways to increase revenue. However, cost cutting on marketing comes at a cost! Did you know that some of the most successful companies see a direct increase in sales related to an increase of marketing cost? It makes sense! When your customers visit your site or social media page and they see a well constructed image that makes your brand look clean and reputable, they will feel comfortable doing business with you! Your photos and your website are insanely important when it comes to making a first impression on your customers.
Many organizations, while building content for a website or even a brochure, will opt for Stock Photos. True, there are many websites where for a small fee you can find a stock photo that might come close to what you are trying to communicate. The problem is that customers can recognize the difference! That photographer that took that stock photo did not understand your brand. They did not know your target market. They don’t even know you exist! So how is that photo going to communicate a clear picture of who YOU are?
When people view your website, they want to get to know you! They want to see your business, your team members, and your products! When they do choose to do business with you they will already have a sense of who they are dealing with and what they are buying. In sales that is 1/2 the battle!
Your business probably has a website. And if it doesn’t you should really think about creating one. Most customers research a business through the web! Nobody looks in a phone book anymore. Word of mouth can be effective but customers still want to do their research before calling. That’s where SEO comes in. SEO is “Search Engine Optimization”. There are so many factors that go into being the top name when a google search is ran. Images can play a large role in that!
Optimized photos can help your website get found in the image results. Remember we are a visual culture. We respond to images more than text. If you have stock photos that other businesses are using or photos that don’t clearly represent who you are, your business will be lost on the 2nd or 3rd page of the search. Which we all know, rarely do we enter the realm of the 2nd and 3rd search page…
To learn more about how Moss Image can help create one of the most valuable assets your business needs, use the contact form at the bottom of this page to get in touch with me! If you would rather talk in person I can be reached at (801)564-1133 or by email at firstname.lastname@example.org.